One question: Was this the only logo that you presented to the client, or were there other directions shown?

I would love to get to a point where I could show one direction, if I feel strongly about a particular logo design, but often clients insist on seeing multiple directions, if only to feel like they’re getting their money’s worth out of it.

Thanks everyone for the nice comments, I really appreciate the positive feedback.

To answer some of your questions:

@Jacko – I use the circles simple to ensure consistency throughout the curves used in the design, I don’t use any formulas or fancy math. I just create the curve I feel would work well with the piece I am doing. However I’m sure there are ways of working this out using the golden rule or similar proportion theories.

@Fernando – I’m making a deliberate play on the Gestalt in-order to create the form of the Z without having most of its parts. Seeing the top as wider is a small side effect of that, but without that I feel the logo would loose some of its magic.

The top right and top left serifs of the N and Z have been joined into one (or Z’s has been removed) and that makes the “top” of the Z seems wider than its “bottom”. I know that there are actually no lines there, but our brains automatically figure out the relationship between the structures (Gestalt) and mine keeps making me look at that.

One question: I am quite new in logo design process and a lot of good logo designers use these circles when creating logo design. Are there any rules or mathematical principles about the size of these circles etc..? Pls, can you write something more about this or do you know some good sources where I can find good info about that? I tried to find something about these but I found just articles about using illustrator tools but nothing about using grid, mathematical rules or these circles.

Thanks a lot and write more about your great projects ;-}

Can’t wait for the website, I hope it’ll be soon!