Function before form. It's what has been drilled into designers from an early age. But what if form is a part of function? What if separating the two has always been fundamentally wrong? Preferring the beautiful has been hard-wired into us as human beings, it's part of our survival instinct.
I wish to shorten the gap between form and function, bring them together kicking and screaming by creating beautiful experiences that truly work for us as people. I may not be there yet, I may not even be sure how to get there, but I'm in for one hell of a journey. That's the exciting part.
I want to make the invisible, beautiful.
— Pete Lacey